Wai Not Go Green?

Not long ago in a supermarket not so far away...... help fight the dark side of the farm! Store Wars is a hilarious five minute mini-movie about a small band of organic vegetable puppets -- Cuke Skywalker, Ham Solo, Chewbroccoli and wise old Obi Wan Cannoli -- battling against Darth Tader, evil lord of the Dark Side of The Farm. Can these Organic Rebels rescue Princess Lettuce and destroy the Death Melon in time? Or will Cuke be seduced by the Dark Side of the Farm ... an empire of pollution and pesticides that has taken over the market with its arsenal of genetic engineering, irradiation and toxic chemicals? Turn on your speakers and find out! StoreWars is the latest outreach effort of the Organic Trade Association to educate consumers about the many benefits of organic products. By spoofing a pop culture phenomenon like Star Wars, OTA hopes to attract a new generation of organic consumers, especially ?Gen Xers? who grew up loving Luke, Leia and Han, and are now increasingly concerned about making healthy food choices for their families.

Posted by Janine @ Wai Not Go Green on November 18, 2008 at 7:33 AM

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